The handloom industry in India has a rich heritage and plays a vital role in preserving traditional craftsmanship. However, in recent times, there have been concerns regarding the adulteration of handloom products with synthetic fibers, compromising their authenticity and quality. In the midst of this, Handlooom.com emerges as a beacon of hope, standing against this trend by offering only 100% natural fiber-made products. Let’s look deeper into how Handlooom.com is making a difference in the handloom sector.
Commitment to Authenticity and Quality:
Handlooom.com is committed to promoting and selling high-quality hand-woven products. They understand the importance of using only natural fibers, as they provide superior comfort, durability, and have no negative environmental impact . By avoiding the use of mill-spun yarn and opting for hand-spun cotton, Handlooom.com ensures that their products maintain the true essence of handloom craftsmanship . This dedication to authenticity sets them apart from other players in the market.
Identifying the Right Talents:
Handlooom.com goes beyond just selling handloom products. They also manage a Public Charitable Trust called “Save Handloom Foundation” . The trust aims to identify talented weavers and artisans who are dedicated to their craft and are committed to not compromising the authenticity of their products by using synthetic fibers . Handlooom.com provides these artisans with a platform to showcase their skills and market their handmade luxury products worldwide, ensuring round-the-year work for them .
Taking a Stand Against Adulteration:
One of the pressing issues in the handloom industry is the mixing of synthetic fibers like viscose or polyester into cotton, without informing the customers . This practice not only compromises the quality of the products but also puts a burden on consumers to test each item for authenticity. Handlooom.com is actively involved in research and development to protect the interests of consumers and stakeholders in the handloom sector . They strive to find solutions to prevent such adulteration and maintain the purity of handloom products.
Collaboration and Trust:
Handlooom.com collaborates with cooperative organizations and supports weavers, aiming to make them micro-entrepreneurs. By directly connecting weavers and artisans with customers, Handlooom.com eliminates intermediaries and ensures fair pricing for both parties . They also manage the trust “Save Handloom Foundation,” which further strengthens their commitment to the welfare of the handloom sector . Through these collaborative efforts, Handlooom.com empowers marginalized weavers and artisans, enabling them to achieve financial independence.
Handlooom.com stands as a pioneering force in the handloom industry, revolutionizing the way handloom products are produced and marketed. With their unwavering commitment to using only natural fibers, identifying talented artisans, and actively combating adulteration, Handlooom.com sets a new benchmark for authenticity, integrity, and sustainability in the handloom sector. By supporting Handlooom.com and choosing their products, customers contribute to the preservation of traditional craftsmanship and the upliftment of marginalized weavers and artisans in India.