Empowering Handloom: Selyn and The London College of Fashion Pave the Way with Blockchain Technology

In an era where technological innovations are reshaping industries, the handloom sector is not left behind. Handloom fame Selyn, Sri Lanka’s pioneer in fair trade handloom manufacture, in collaboration with The London College of Fashion, is making waves by pioneering the use of blockchain technology to address the myriad challenges faced by the handloom industry. This blog explores the groundbreaking efforts of Selyn and sheds light on how emerging brands like handlooom.com, under the guidance of the Save Handloom Foundation, are leveraging blockchain to revive the handloom sector.

Revolutionizing the Handloom Industry with Blockchain:

The handloom industry has long grappled with issues such as counterfeiting, unfair wages for weavers, the prevalence of synthetic fibers and powerloom fabrics masquerading as handloom, and the use of harmful chemicals. These challenges have not only affected the authenticity and quality of handloom products but have also taken a toll on the lives of the weavers and their families, given that handloom weaving is one of the largest job providers in India.

Blockchain technology emerges as a powerful solution to these pain points. By creating a transparent and immutable ledger of every step in the handloom supply chain, from raw materials to finished products, blockchain ensures authenticity, fair trade, and sustainability.

Selyn’s Bold Step:

Selyn, a reputed name in the handloom industry in Sri Lanka, has partnered with The London College of Fashion to integrate blockchain into its operations.

This collaboration aims to create a traceable and trustworthy system that safeguards the authenticity of handloom products. The use of blockchain will help consumers verify the origin of the products, ensuring that they are genuine handloom creations.

Handlooom.com and the Save Handloom Foundation:

As an upcoming handloom brand, handlooom.com is taking a proactive approach to address the challenges faced by the handloom industry. Under the leadership of Nishanth Muraleedharan, the Save Handloom Foundation is working tirelessly to implement blockchain technology in the handloom sector.

The foundation recognizes the need to combat counterfeiting, ensure fair wages for weavers and artisans, and eliminate the use of synthetic fibers and powerloom fabrics falsely marketed as handloom. By embracing blockchain, handlooom.com and the Save Handloom Foundation are committed to revitalizing the handloom industry and preserving the cultural heritage associated with handloom weaving.

Impact on Weavers and Artisans:

The implementation of blockchain technology not only benefits consumers but also has a positive impact on the lives of weavers and artisans. With transparent and traceable transactions, fair wages become a reality, providing economic empowerment to those involved in the handloom sector. Additionally, the use of harmful chemicals is minimized, ensuring a safer working environment for weavers and contributing to the overall well-being of their families.


Selyn’s collaboration with The London College of Fashion and the initiatives of handlooom.com and the Save Handloom Foundation exemplify the transformative potential of blockchain technology in the handloom industry. By addressing the pain points of counterfeiting, unfair wages, and the use of synthetic fibers, these efforts contribute to the revival of an industry that holds immense cultural and economic significance in India. As we move forward, the integration of blockchain in handloom practices promises a brighter and more sustainable future for weavers, artisans, and handloom enthusiasts alike.

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