Sustainability survey

Survey on Sustainable Fashion for our newly launching Handmade & Machine-Made Brands

Thank you for participating in our survey! Your feedback is valuable in shaping the future of our two sustainable fashion brands made of 100% natural fibers using handloom & powerloom.

**Demographic Information: **

1. Age : Under 1818-2425-3435-4445-5455-6465 or Above 2. Gender : MaleFemalePrefer not to say 3. Location : UrbanSuburbanRural

**Awareness and Interest: **

4. Have you heard about the newly launching brands Handlooom.com and DesiFusions.com before taking this survey? YesNo 5. What interests you the most about these brands? (Select all that apply) Exclusive handcrafted masterpiecesAccessible, natural fiber machine-made apparelIntegration of AI and Blockchain technologiesSustainable practicesOthers

**Perceptions on Tech Integration: **

6. How do you feel about the integration of AI and Blockchain technologies in the fashion industry for sustainability and transparency?- Extremely positive- Positive- Neutral- Negative- Extremely negative 7. Do you think integrating technology like AI and Blockchain enhances your trust in the brands? YesNoUnsure

**Sustainability and Ethical Considerations: **

8. How important are sustainability and ethical considerations when making a fashion purchase decision? - Extremely important- Important- Somewhat important- Not very important- Not important at all 9. Would you be more likely to purchase from a brand that emphasizes sustainability and ethical practices? YesNoMaybe

**Brand Perception and Trust: **

10. How would you rate your trust level in Handlooom.com and DesiFusions.com? - Very high- High- Moderate- Low- Very low 11. What factors contribute most to your trust in these brands? (Select all that apply) Transparency in sourcingEthical practicesIntegration of technology for sustainabilityQuality of productsGrand reputationOthers

**Tech Features and User Experience: **

12. How interested are you in experiencing the following tech features while shopping for fashion items online? Immersive virtual toursAugmented reality try-on experiencesPersonalized recommendations powered by AIVirtual prototyping for product testingOthers

**Purchase Behavior: **

13. Would you prefer to purchase directly from artisans through platforms like Handlooom.com and DesiFusions.com, eliminating middlemen? - Yes- No- Maybe 14. How likely are you to recommend these brands to others based on the information provided? - Very likely- Likely- Neutral- Unlikely- Very unlikely

**Knowledge of Clothing Materials: **

15. Are you aware of the potential health risks associated with wearing clothing made from synthetic fibers such as nylon and polyester?- Yes, I am aware- No, I was not aware 16. Can you briefly describe any health risks you know associated with wearing synthetic fiber clothing materials?

**Environmental Impact Awareness: **

17. Were you aware that the fashion industry, particularly fast fashion utilizing synthetic fibers, is considered one of the largest polluters globally?- Yes, I was aware- No, I was not aware 18. How concerned are you about the environmental impact of the fashion industry on a scale from 1 to 5, with 1 being not concerned at all and 5 being extremely concerned?

**Understanding Eco-Friendly Fibers: **

19. Are you aware that some fibers marketed as eco-friendly, such as bamboo, modal, and rayon, may involve harsh chemicals in their production process? - Yes, I am aware- No, I was not aware 20. How important is it for you to know the production process of eco-friendly fibers before purchasing clothing items made from them?- Extremely important- Important- Neutral- Not very important- Not important at all

**Microplastics Awareness: **

21. Have you heard about microplastics, particularly those released from clothing made of synthetic fibers during washing, and their widespread presence in the environment?- Yes, I have heard of microplastics- No, I have not heard of microplastics 22. How concerned are you about the potential health impacts of microplastics from clothing on a scale from 1 to 5, with 1 being not concerned at all and 5 being extremely concerned?

**Chemical Usage Awareness: **

23. Were you aware that harsh chemicals, including those potentially carcinogenic, are often used in the production of synthetic fiber clothing for purposes such as flame resistance and wrinkle reduction?- Yes, I was aware- No, I was not aware 24. Does knowing about the use of such chemicals in clothing production influence your purchasing decisions?- Yes, it significantly influences my decisions- Yes, to some extent- No, it does not influence my decisions

**Knowledge of Handloom Products: **

25. Are you familiar with the concept of yarn count and its significance in determining the price of handloom products?- Yes, I am familiar- No, I am not familiar 26. Can you briefly explain your understanding of the importance of yarn count in handloom products?

**Understanding Khadi Products: **

27. Do you know the difference between khadi products and non-khadi handloom products? - Yes, I know the difference- No, I am not aware 28. If yes, could you describe the main differences between khadi and non-khadi handloom products?

**Comfort and Durability of Handloom Products: **

29. Are you aware that handloom products are known to provide comfort by keeping you cool in summers and warm in winters? - Yes, I am aware- No, I was not aware 30. Have you experienced the softening effect of handloom products with each wash? - Yes, I have experienced it- No, I have not experienced it 31. Did you know that handloom products made from 100% natural fibers can last for more than 20-25 years without any issues? - Yes, I knew- No, I was not aware

**Preference for Handloom Products: **

32. Are you aware that synthetic fibers such as polyester and nylon are derived from crude oil waste, contributing to it being the third largest polluter in the world? - Yes, I was aware- No, I was not aware 33. Considering the qualities mentioned (comfort, durability, softening with washes), would you be more inclined to purchase handloom products over mass-produced alternatives? - Yes, definitely- Maybe, it depends on other factors- No, it does not influence my decisions

**Additional Comments: **

34. Do you have any additional comments, questions, or concerns regarding the environmental and health aspects of clothing materials and their production processes, or handloom products?

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