Not gold. Not crypto. But carbon — the new currency of survival. 👇 The Beginning of the Air Economy We’ve always fought over land, oil, and gold. Soon, we’ll fight for something far more basic — air. Every factory, plane, and refinery will have a pollution limit. Go beyond it — you pay. Stay below […]
By 2040, Air Could Be India’s Next Goldmine Read More »
🔥 (The HyperScale Strategy That Actually Works — and How Handlooom.com & DesiFusions.com Are Living Proof) 🧠 Let’s Get Real Every new D2C founder today thinks they’ve cracked the code: 💰 Spend on ads. 🎯 Offer discounts. 📣 Shout “sustainability” in every post. Then reality hits. Ad costs rise, conversions dip, and that “eco-conscious” campaign
Building a Sustainable D2C Brand: Why You Need More Than Ads, Discounts, and Luck Read More »
There was a time when a forest fire meant danger to a few trees and maybe a few animals. Now it means danger to the planet. And here’s the shocking part — Most of those fires don’t start from lightning or heat waves. They start from us. A villager lighting a patch of grass to
When Ignorance Becomes Too Costly — The Fires We Light, The Bill We Can’t Pay Read More »
In an age where mass production dominates and “handmade” is often reduced to marketing jargon, one brand stands apart—not just in India but across the globe. Handlooom.com, backed by Save Handloom Foundation, is the only platform worldwide weaving customized handloom products—from sarees and fabrics to dress materials—tailored for very low minimum order quantities (MOQs). Yes,
When Dia Mirza steps out in public, it is never “just fashion.” It is a statement. This week, her rani-pink ethnic look made headlines — not only for its beauty but also for its deeper message. In a world dominated by fast fashion, celebrity endorsements of sustainable, indigenous fabrics can be game-changing. What Dia wore
Dia Mirza’s Handloom Game Is On Point — And Why That Matters Read More »
India proudly calls itself the land of handloom. From Banarasi sarees to Pochampally ikat, we tell the world that every thread carries the soul of our artisans. But behind this romantic image is a dirty truth — a ₹30,000 crore scam that is slowly killing the very heritage we boast about. The Headline Numbers Nobody
Powerloom in Handloom Clothing: The ₹30,000 Crore Scam No One Talks About Read More »
How imported yarn and mill-made fabric slip into India wearing a ‘handloom’ mask—and how to stop it. Let’s be blunt: a huge slice of the “pure handloom” you’re seeing online is nothing more than imported yarn or fabric stitched in India and sold with a desi fairy tale. The price is premium. The label is
Your ‘Pure Handloom’ Kurta Could Be Made in China — Here’s the Proof Read More »
In most industries, B2B buyers start by asking one basic question: Are you the manufacturer, wholesaler, or a reseller? But in handloom, the answer isn’t that simple — and it shouldn’t be. Because here’s the truth: our “manufacturing unit” isn’t a factory with chimneys and machines. It’s the quiet rhythm of a loom in a
Where Is Your Handloom Factory? It is Weaver’s Home. Read More »
Ever bought a kurta, saree, or shirt and wondered: “Who made this? Were they paid fairly? Were harmful chemicals used?” If you haven’t—now’s the time to start. Because the world is waking up. And fast. Global textile supply chains are being shaken, stirred, and seriously scrutinized. Thanks to new laws, upgraded certifications, and most importantly,
Behind the Label: How Ethical Sourcing Is Revolutionizing the Global Textile Industry Read More »
✨ In an era where “sustainable” has become the most overused word in fashion, Chanel just flipped the script—and no, it’s not another capsule collection wrapped in green-colored marketing. The iconic French luxury brand has launched Nevold, a groundbreaking recycling and material regeneration platform aimed at reshaping how fashion—and business—approach sustainability. And unlike most public stunts,
Chanel’s Nevold: Why Circular Fashion is Becoming Luxury’s Competitive Advantage Read More »
