There is something deeply unfair about the climate crisis. The people who consume the most energy may not be the ones running from floods. The people who built industries powered by fossil fuels may not be the ones watching glaciers collapse above their villages. The people living thousands of kilometres away from the Himalayas may […]
We live in a world of fast fashion. Everything faster. Everything cheaper. Everything replaced. New collections every week. New trends every season. Clothes designed to be worn, photographed, and forgotten. And somewhere along the way, we stopped asking a simple question: Who made what we wear? And how? I started thinking about that a few
The Clothes We Wear Can Change How We Feel Read More »
Every few months, a news report says handloom weaving is disappearing. The usual explanation is that young people don’t want handmade cloth anymore, that power looms are faster, that machines have won. This explanation is comfortable. It is also wrong. Handloom is not dying from lack of demand. It is dying from two failures that
For decades, the fashion industry has operated on a remarkably simple principle: Make it. Sell it. Move on. Ask a brand where a garment came from, who made it, what exactly is in it, how much was produced, or what happens to it after disposal — and the answer has often been buried somewhere between
The Day a Garment Gets a Passport: Europe Is About to Make Fashion Answer for Itself Read More »
A Save Handloom Foundation Guide to 28 Clothing Materials — From Natural Fibres to Plastic We wear fabric every day. Yet most of us rarely stop to ask the simplest question: What exactly is this garment made from? A shirt may be advertised as “eco-friendly.” A dress may be called “plant-based.” A sweater may be
What Is Your Fabric Really Made Of? Read More »
Khadi is not just another clothing label. It carries the weight of Gandhi, the Swadeshi movement, village employment and India’s hand-spinning and hand-weaving tradition. But today, when a customer walks into a Khadi India outlet, how much of that history is actually in the garment? And perhaps the more uncomfortable question is this: Does every
A powerloom does not become a handloom because someone draws a few lines over the fabric. It does not become handmade because a seller adds a traditional-looking border. It does not become handloom because the shopkeeper says, “Sir, this is handloom. Trust me.” And yet, this is exactly where thousands of consumers are being misled.
When Powerloom Dresses Up as Handloom: Who Is Really Paying the Price? Read More »
Why India needs to rethink the way we buy clothes — from fashion-first to climate-first Walk into any clothing store today and one question dominates our buying decisions: “Is this trending?” A new colour is trending. A new cut is trending. A new silhouette is trending. A new Instagram aesthetic is trending. And before we
Stop Dressing for Trends. Start Dressing for the Weather Read More »
Every day, we are told that the future belongs to technology. Artificial Intelligence is writing code, diagnosing diseases, creating art, and transforming businesses. Electric vehicles are replacing petrol-powered cars. Hydrogen is being hailed as the fuel that could power the next industrial revolution. Humans are planning missions to Mars, building quantum computers, and dreaming of
The Future Isn’t About AI. It’s About Saving the Earth. Read More »
Walk into any mall in Bangalore, Mumbai, Hyderabad, Kochi, or Delhi today, and you will notice something fascinating. The racks never seem empty. Every week, new collections arrive. Every month, hundreds of fresh designs replace the old ones. Fashion has become as disposable as a social media post. A dress seen on Instagram today appears
Fast Fashion, Slow Fashion, and the Choice India Is About to Make Read More »
