Walk into any mall in Bangalore, Mumbai, Hyderabad, Kochi, or Delhi today, and you will notice something fascinating. The racks never seem empty. Every week, new collections arrive. Every month, hundreds of fresh designs replace the old ones. Fashion has become as disposable as a social media post. A dress seen on Instagram today appears […]
Fast Fashion, Slow Fashion, and the Choice India Is About to Make Read More »
THE ₹500 DRESS WAS NEVER REALLY ₹500 For years, fashion has lived with a strange economic illusion. A dress can pass through raw-material production, spinning, dyeing, cutting, stitching, packaging, international shipping, customs processing, digital advertising and last-mile delivery—and still arrive at someone’s doorstep cheaper than a family dinner. The obvious question is: How? The uncomfortable
The global fashion industry has mastered one thing brilliantly: scale. But in doing so, it has quietly normalized exploitation—of resources, of labor, and of truth itself. The book Reset Fashion forces us to confront an uncomfortable reality: sustainability today is often more branding than belief. At the heart of the problem lies a system addicted
Reset Fashion: Why the Future of Sustainability Must Begin with Handlooms Read More »
Let’s be blunt: the days of “trust us, it’s sustainable” are over. Europe is about to demand proof — not marketing, not green labels, but data-backed, traceable truth. At the center of this shift is the Digital Product Passport (DPP) under the European Commission Ecodesign for Sustainable Products Regulation (ESPR). And this isn’t some distant
The Digital Product Passport Revolution: Europe Is Forcing Transparency — Are We Ready? Read More »
There is a garment being thrown away right now. And another. And another. By the time you finish reading this sentence, an entire truckload of clothing has been dumped in a landfill or fed into an incinerator somewhere on Earth. This is not a metaphor. This is the operational rhythm of the fashion industry in
The Industry That Dresses the World Is Quietly Poisoning It Read More »
Fashion today is a strange industry. It sells “newness” every week, but leaves behind something very old: exploitation, pollution, and a system designed to make people buy more than they need. It has convinced the world that clothing is disposable. And even worse, it has trained consumers to believe that cheap fashion is normal, while
Fixing fashion is not a trend. It is a rescue mission. Read More »
In today’s business world, success is usually measured in dashboards. Revenue graphs. Monthly growth percentages. Ad spends. Conversion rates. If those are the only parameters, then yes—what we do may look small. We don’t have thousands of wholesale buyers. We don’t flood marketplaces with mass-produced SKUs. We don’t run aggressive discount campaigns or burn money
When Purpose Pays Less Than Profit — But Means Everything Read More »
India’s handloom industry is not dying because of lack of skill or demand. It is slowly being choked by fake handloom products. Across markets—offline and online—powerloom fabrics are openly sold as handloom. Tags lie. Labels mislead. Buyers are confused. Weavers lose trust, income, and dignity. Once trust is broken, even genuine handloom struggles to survive.
Digital Product Passport: The Missing Shield for India’s Handloom Industry Read More »
For decades, fashion worked on a beautifully dishonest model. Make it cheap. Sell it fast. Dump the damage somewhere else. This week, the European Union quietly shattered that illusion. By officially passing the Extended Producer Responsibility (EPR) law for textiles, the EU has done something rare in modern capitalism: it made the polluter financially accountable—not
We live in a strange age. We can track a pizza delivery boy in real time, but not the food inside the pizza. Most shoppers stand in front of shelves staring at labels that say organic, natural, farm fresh—big words, tiny proof. Somewhere between the farm and your plate, trust quietly evaporates. Food fraud, adulteration,
When Your Lunch Has a Passport: How Blockchain Is Rewriting Trust in Food Read More »
