Every IPL season, millions of fans cheer for players wrapped in one of the most toxic materials in modern textiles. Nobody’s talking about it. It’s time someone did. What’s Really Touching the Skin When Rohit Sharma sweats through a chase or Virat Kohli dives at cover, the fabric against their skin is 100% polyester — […]
The Fabric That’s Slowly Poisoning IPL Players — And the Planet Read More »
The global fashion industry has mastered one thing brilliantly: scale. But in doing so, it has quietly normalized exploitation—of resources, of labor, and of truth itself. The book Reset Fashion forces us to confront an uncomfortable reality: sustainability today is often more branding than belief. At the heart of the problem lies a system addicted
Reset Fashion: Why the Future of Sustainability Must Begin with Handlooms Read More »
Let’s be blunt: the days of “trust us, it’s sustainable” are over. Europe is about to demand proof — not marketing, not green labels, but data-backed, traceable truth. At the center of this shift is the Digital Product Passport (DPP) under the European Commission Ecodesign for Sustainable Products Regulation (ESPR). And this isn’t some distant
The Digital Product Passport Revolution: Europe Is Forcing Transparency — Are We Ready? Read More »
💰 There’s something deeply unsettling about watching corporate applause while the world burns—literally. When oil prices rise during war, it’s not just a market reaction. It’s a signal. A signal that somewhere, supply chains are broken, economies are shaken… and human lives are being lost. Recent conflicts involving Iran have disrupted global oil supply routes like
War Profits, Burning Lives: The Ugly Truth Behind Rising Oil Prices Read More »
SHEIN just published a report. 15,000 customers. 21 countries. Branded as a circularity study. The headline finding: their customers are actually quite responsible. They wear clothes 50 times before discarding. They care about price. The problem, SHEIN concludes, is lack of recycling infrastructure. Convenient. Very convenient. Because what the report forgot to mention is that
SHEIN’s “Circularity Study” Is a Mirror. And India’s Weavers Are Paying the Price. Read More »
You’ve done everything right. You skipped the e-commerce platforms, ignored the mall boutiques, and booked a trip to the source. Kuthampully for the Kerala kasavu saree. Kanchipuram for the silk. Varanasi for the Banarasi. You figured that buying from the weaving town itself was the safest bet. What could go wrong? Plenty. Here is a
There is a garment being thrown away right now. And another. And another. By the time you finish reading this sentence, an entire truckload of clothing has been dumped in a landfill or fed into an incinerator somewhere on Earth. This is not a metaphor. This is the operational rhythm of the fashion industry in
The Industry That Dresses the World Is Quietly Poisoning It Read More »
The Italian luxury fashion house Armani has officially banned the use of animal fur across all its brands. The decision was announced as a step toward ending cruelty to animals — a move that many animal rights activists have celebrated. At first glance, it feels like a moral victory. For decades, the fashion industry has
When Luxury Turns Away from Fur: A Victory — or Just a New Question? Read More »
In recent years, recycled polyester has been widely promoted as a sustainable alternative to virgin polyester. Fashion brands proudly display labels like “Made from recycled plastic bottles” as if the environmental problem has been solved. At first glance, it sounds like a victory for sustainability. But when we move past marketing slogans and look at
Recycled Polyester vs Virgin Polyester: Are We Really Making a Difference? Read More »
At first glance, this sounds like a magic trick: buy cotton or yarn from the United States, process it in India, stitch garments here, and export them back to America at zero duty. It feels almost too good to be true. But it isn’t magic. It’s trade policy — and trade policy is never “free”.
