Walk into any mall in Bangalore, Mumbai, Hyderabad, Kochi, or Delhi today, and you will notice something fascinating. The racks never seem empty. Every week, new collections arrive. Every month, hundreds of fresh designs replace the old ones. Fashion has become as disposable as a social media post. A dress seen on Instagram today appears […]
Fast Fashion, Slow Fashion, and the Choice India Is About to Make Read More »
Every day we hear about charities receiving donations from individuals, support from companies through Corporate Social Responsibility (CSR), and even grants from international organisations. We admire the schools they build, the hospitals they support, the lives they transform, and the communities they uplift. Yet very few people ever stop to ask an important question: what
The global fashion industry has mastered one thing brilliantly: scale. But in doing so, it has quietly normalized exploitation—of resources, of labor, and of truth itself. The book Reset Fashion forces us to confront an uncomfortable reality: sustainability today is often more branding than belief. At the heart of the problem lies a system addicted
Reset Fashion: Why the Future of Sustainability Must Begin with Handlooms Read More »
Bengaluru’s Snitch now lets you resell old shirts through Relove. One Less is designing single-fibre basics with a buy-back scheme. VIRGIO is building on recommerce. Canvaloop is spinning textiles out of agri-residue. The headlines are glossy, the founders are articulate, and Gen Z is nodding along on Instagram. Good. Now let us be honest about
Repair, Resell, Relove: India’s Circular Fashion Era — Or a Circle We Already Broke? Read More »
🌍 THE INVISIBLE FIRE: Let’s be brutally honest. This is not normal summer. This is not “April-May heat”. This is something else entirely. When even a traditionally humid, coastal, green state like Kerala starts touching 40°C, you know something is deeply broken. And the culprit? A dangerous cocktail of: 🌊 El Niño (Pacific Ocean disruption)
Why India is Burning — And Why This Isn’t “Just Summer” Anymore Read More »
💰 There’s something deeply unsettling about watching corporate applause while the world burns—literally. When oil prices rise during war, it’s not just a market reaction. It’s a signal. A signal that somewhere, supply chains are broken, economies are shaken… and human lives are being lost. Recent conflicts involving Iran have disrupted global oil supply routes like
War Profits, Burning Lives: The Ugly Truth Behind Rising Oil Prices Read More »
A viral video shows factory workers wearing head-mounted cameras, recording every hand movement as they stitch garments. At first glance, it feels unsettling. Almost like a scene from a sci-fi movie—humans quietly documenting their own skills… for machines to learn later. So the big question naturally hits: Are these workers unknowingly training robots to replace
Are Tailors Training Their Own Replacements? Or Preserving a Skill the World Forgot? Read More »
The Italian luxury fashion house Armani has officially banned the use of animal fur across all its brands. The decision was announced as a step toward ending cruelty to animals — a move that many animal rights activists have celebrated. At first glance, it feels like a moral victory. For decades, the fashion industry has
When Luxury Turns Away from Fur: A Victory — or Just a New Question? Read More »
In recent years, recycled polyester has been widely promoted as a sustainable alternative to virgin polyester. Fashion brands proudly display labels like “Made from recycled plastic bottles” as if the environmental problem has been solved. At first glance, it sounds like a victory for sustainability. But when we move past marketing slogans and look at
Recycled Polyester vs Virgin Polyester: Are We Really Making a Difference? Read More »
At first glance, this sounds like a magic trick: buy cotton or yarn from the United States, process it in India, stitch garments here, and export them back to America at zero duty. It feels almost too good to be true. But it isn’t magic. It’s trade policy — and trade policy is never “free”.
