Fashion

In a world obsessed with metrics, margins, and mass production, it’s easy to club every hand that toils into the same bracket: labour. But not all hands simply work — some create, some weave magic, and some breathe stories into fibers and threads. Those hands belong to weavers and artisans. Despite low or no earnings […]

New Research Reveals Which Fabrics Start to Smell the Quickest — And Why It Matters for Your Wardrobe, Wallet, and the Planet If your gym T-shirt stinks after just one wear, you’re not alone. Groundbreaking research conducted by AgResearch in New Zealand, in collaboration with Consumption Research Norway (SIFO), has confirmed what many of us

How Handlooom.com is Weaving a Global Narrative of Handmade Elegance In a world flooded with mass-produced products and impulse purchases, a quiet revolution is happening. A growing tribe of conscious consumers is shifting their focus from what they buy to why they buy. People aren’t just looking for a dress or a dhoti—they are searching

“Khadi is not just a cloth. It is a movement. It is a philosophy. It is the thread that stitches India’s identity with sustainability, dignity, and self-reliance.” – Mahatma Gandhi Today, nearly a century after Bapu gave Khadi its symbolic strength, the humble fabric has spun its way into history once again. On March 21,

The journey of Handlooom.com and Save Handloom Foundation has been nothing short of transformative. As pioneers in the handloom industry, integrating technology with traditional weaving, we are poised for exponential growth in the next five years. With a clear roadmap for innovation, sustainability, and social impact, both Handlooom.com and Save Handloom Foundation are set to

From Humble Beginnings to Global Fame Forever 21, once a go-to destination for trendy, affordable fashion, was a retail powerhouse that defined the early 2000s. Founded in 1984 by Korean immigrants Do Won and Jin Sook Chang, the brand started as a small 900-square-foot store in Los Angeles called Fashion 21. Their business model was

The Indian handloom industry is not just a sector of economic importance but a symbol of the country’s rich heritage and craftsmanship. With over 3.5 million people engaged in handloom weaving, this industry has been the backbone of rural livelihoods for centuries. However, modern challenges such as competition from power looms, rising raw material costs,

The Golden Era: How Indian Empires Acquired Wealth from Textiles India’s textile heritage dates back over 4,000 years, with the Indus Valley Civilization showcasing advanced weaving and dyeing techniques. Indian cotton, silk, and muslin were highly prized commodities traded along ancient routes like the Silk Road and maritime trade networks. By the 17th century, India

As Lakme Fashion Week (LFW) approaches its 25th anniversary, the prestigious fashion event is poised to make a lasting impact on the industry with a renewed focus on handlooms. In partnership with the Fashion Design Council of India (FDCI), this year’s edition brings together 80 designers, including celebrated names like Dhruv Kapoor and Kanika Goyal,