We live in a world of fast fashion. Everything faster. Everything cheaper. Everything replaced. New collections every week. New trends every season. Clothes designed to be worn, photographed, and forgotten. And somewhere along the way, we stopped asking a simple question: Who made what we wear? And how? I started thinking about that a few […]
The Clothes We Wear Can Change How We Feel Read More »
Why India needs to rethink the way we buy clothes — from fashion-first to climate-first Walk into any clothing store today and one question dominates our buying decisions: “Is this trending?” A new colour is trending. A new cut is trending. A new silhouette is trending. A new Instagram aesthetic is trending. And before we
Stop Dressing for Trends. Start Dressing for the Weather Read More »
THE ₹500 DRESS WAS NEVER REALLY ₹500 For years, fashion has lived with a strange economic illusion. A dress can pass through raw-material production, spinning, dyeing, cutting, stitching, packaging, international shipping, customs processing, digital advertising and last-mile delivery—and still arrive at someone’s doorstep cheaper than a family dinner. The obvious question is: How? The uncomfortable
Every day we hear about charities receiving donations from individuals, support from companies through Corporate Social Responsibility (CSR), and even grants from international organisations. We admire the schools they build, the hospitals they support, the lives they transform, and the communities they uplift. Yet very few people ever stop to ask an important question: what
Bengaluru’s Snitch now lets you resell old shirts through Relove. One Less is designing single-fibre basics with a buy-back scheme. VIRGIO is building on recommerce. Canvaloop is spinning textiles out of agri-residue. The headlines are glossy, the founders are articulate, and Gen Z is nodding along on Instagram. Good. Now let us be honest about
Repair, Resell, Relove: India’s Circular Fashion Era — Or a Circle We Already Broke? Read More »
A viral video shows factory workers wearing head-mounted cameras, recording every hand movement as they stitch garments. At first glance, it feels unsettling. Almost like a scene from a sci-fi movie—humans quietly documenting their own skills… for machines to learn later. So the big question naturally hits: Are these workers unknowingly training robots to replace
Are Tailors Training Their Own Replacements? Or Preserving a Skill the World Forgot? Read More »
SHEIN just published a report. 15,000 customers. 21 countries. Branded as a circularity study. The headline finding: their customers are actually quite responsible. They wear clothes 50 times before discarding. They care about price. The problem, SHEIN concludes, is lack of recycling infrastructure. Convenient. Very convenient. Because what the report forgot to mention is that
SHEIN’s “Circularity Study” Is a Mirror. And India’s Weavers Are Paying the Price. Read More »
You’ve done everything right. You skipped the e-commerce platforms, ignored the mall boutiques, and booked a trip to the source. Kuthampully for the Kerala kasavu saree. Kanchipuram for the silk. Varanasi for the Banarasi. You figured that buying from the weaving town itself was the safest bet. What could go wrong? Plenty. Here is a
Walk into most online stores today and you’ll feel it instantly. ⏳ “Only 2 left!” 🔥 “Flash Sale ends in 10 minutes!” ⚠️ “20 people are viewing this right now!” It feels less like shopping… and more like a countdown to panic. Now pause for a second and ask yourself something uncomfortable: If a product
If a Product Needs Pressure to Sell… Is It Really Worth Buying? Read More »
At first glance, this sounds like a magic trick: buy cotton or yarn from the United States, process it in India, stitch garments here, and export them back to America at zero duty. It feels almost too good to be true. But it isn’t magic. It’s trade policy — and trade policy is never “free”.
