Preloved Clothes

  Gen Z is the most paradoxical generation the world has seen. On one hand, they’re the loudest voice in the climate movement. They shame brands on social media for greenwashing, cancel influencers for promoting sweatshop-based fashion, and support second-hand clothing like it’s the new couture. But at the same time, they’re also the driving […]

The Thrift Revolution: From Niche to Mainstream Once seen as a niche market catering to vintage lovers and budget-conscious buyers, the global thrift clothing industry has now become a thriving mainstream trend. In India, a country deeply rooted in reuse and sustainability traditions, the second-hand clothing market is experiencing unprecedented growth. With Gen Z and