Every day we hear about charities receiving donations from individuals, support from companies through Corporate Social Responsibility (CSR), and even grants from international organisations. We admire the schools they build, the hospitals they support, the lives they transform, and the communities they uplift. Yet very few people ever stop to ask an important question: what […]
This is probably the hardest question I’ve been asked since starting Handlooom.com. “If a handloom saree sells for ₹8,000 or ₹15,000, why isn’t the weaver wealthy?” At first glance, it seems like an obvious contradiction. Expensive products. Highly skilled artisans. Centuries-old craftsmanship. Yet many weaving families continue to face financial uncertainty. For a long time,
If Handmade Products Sell for Thousands, Why Do So Many Weavers Still Struggle? Read More »
When people admire a handloom product, they usually see the finished piece. A beautiful saree. A soft cotton shirt. An elegant stole. A perfectly woven table runner. What they don’t see is the invisible supply chain behind it. Before starting Handlooom.com, I assumed that if demand increased, production would naturally increase as well. That’s how
Everyone Wants Handmade. Almost Nobody Understands How It Is Actually Made. Read More »
Category: 🧵 Building Handlooom Published: July 2026 Reading Time: 10 Minutes “Sometimes the most meaningful journeys begin with a decision that makes no financial sense.” People Often Ask Me One Question. When they learn that I work in cloud technology during the day but spend my evenings and weekends building a handloom business, the first
If I wanted to make money quickly, I would never have chosen handloom. Read More »
Every IPL season, millions of fans cheer for players wrapped in one of the most toxic materials in modern textiles. Nobody’s talking about it. It’s time someone did. What’s Really Touching the Skin When Rohit Sharma sweats through a chase or Virat Kohli dives at cover, the fabric against their skin is 100% polyester —
The Fabric That’s Slowly Poisoning IPL Players — And the Planet Read More »
The global fashion industry has mastered one thing brilliantly: scale. But in doing so, it has quietly normalized exploitation—of resources, of labor, and of truth itself. The book Reset Fashion forces us to confront an uncomfortable reality: sustainability today is often more branding than belief. At the heart of the problem lies a system addicted
Reset Fashion: Why the Future of Sustainability Must Begin with Handlooms Read More »
Bengaluru’s Snitch now lets you resell old shirts through Relove. One Less is designing single-fibre basics with a buy-back scheme. VIRGIO is building on recommerce. Canvaloop is spinning textiles out of agri-residue. The headlines are glossy, the founders are articulate, and Gen Z is nodding along on Instagram. Good. Now let us be honest about
Repair, Resell, Relove: India’s Circular Fashion Era — Or a Circle We Already Broke? Read More »
Walk into most online stores today and you’ll feel it instantly. ⏳ “Only 2 left!” 🔥 “Flash Sale ends in 10 minutes!” ⚠️ “20 people are viewing this right now!” It feels less like shopping… and more like a countdown to panic. Now pause for a second and ask yourself something uncomfortable: If a product
If a Product Needs Pressure to Sell… Is It Really Worth Buying? Read More »
At first glance, this sounds like a magic trick: buy cotton or yarn from the United States, process it in India, stitch garments here, and export them back to America at zero duty. It feels almost too good to be true. But it isn’t magic. It’s trade policy — and trade policy is never “free”.
Across India, apex handloom cooperative societies are slowly falling into the same trap. They started as protectors of tradition. They were meant to safeguard weavers, natural fibres, and authenticity. But today, many of them are behaving like ordinary textile shops wearing a “heritage” mask. To survive price wars, they diluted their shelves with: polyester blends
The irony of Indian handloom today: everyone is chasing “mass”… except Mysore Silk Read More »
