Handloom & Tech

The Fusion of AI and Online Shopping: What’s Happening? OpenAI has recently joined hands with Shopify to integrate powerful AI capabilities into online shopping experiences through ChatGPT. This revolutionary collaboration allows consumers to explore, compare, and purchase products directly within a conversational interface, eliminating the need to switch between websites and apps. This integration transforms […]

In today’s world, where fake products flood markets easily, the rich legacy of Indian handloom is under constant threat. A buyer walks into a store or browses online, sees a tag saying “handloom,” but has no real way of knowing: Was this truly made by a weaver from Kanchipuram, Bhuj, or Kannur—or just a cheap

On April 9, 2025, the Ministry of Textiles, under the leadership of Textile Secretary Neelam Shami Rao, convened a pivotal meeting in Bengaluru with the Weavers’ Service Association and other textile institutions. This gathering underscored the government’s unwavering commitment to bolstering the handloom sector, a vital component of India’s rich cultural heritage and economy. Financial

Kerala’s handloom sector, once a symbol of the state’s rich cultural heritage, is currently facing an unprecedented crisis. Thousands of weavers are grappling with delayed wages, dwindling resources, and a lack of institutional support. This article aims to shed light on the multifaceted challenges confronting the industry, the stakeholders involved, and the urgent need for

India’s handloom industry, a vibrant part of our cultural heritage and a source of livelihood for millions, is facing significant challenges. The rising prices and occasional non-availability of yarn are making it difficult for weavers and handloom cooperative societies to continue their traditional craft sustainably. Understanding the Yarn Problem Yarn is the main raw material

“Where is your manufacturing unit?” Arey yaar, this is the first thing people ask us—clients, investors, curious souls. Everyone expects a big fat building with machines making khat-khat sounds, people in uniforms, and a shiny board outside that screams “Made in India.” But what if we told you, our ‘unit’ is scattered across hundreds of

In the vibrant villages of India’s handloom heritage, from Kuthampully to Chendamangalam, the looms are silent in many households—but the markets are louder than ever. Shops overflow with “handloom” sarees and dhotis, loudly advertised and sold in the very heart of GI-tagged regions. But here lies a bitter truth: most of these products are not

The future of fashion is being woven not just with threads but with responsibility. In a world where fast fashion dominates, India’s centuries-old handloom industry holds the key to a sustainable future. But even traditional craftsmanship must evolve, and ecodesign offers a way forward. Did you know that 80% of a product’s environmental impact is