You see “90% OFF.” You see “Only 1 left.” You see a product sitting right at the top of your search results. But how much of that is your choice, and how much is the platform pushing you toward it? From January 1, 2027, India is changing the rules of online shopping. The government has […]
India’s New Online Shopping Rules: What Changes for You? Read More »
In Handlooom.com We Don’t Build Handloom Businesses Around Stock. We Build Them Around Demand. Traditional fashion retail generally follows a simple formula: Produce in bulk → Store inventory → Sell → Discount → Clear unsold stock → Repeat. At Handlooom.com, we are building something different. Our approach is demand-driven, decentralized and customizable—designed to connect customers
Why Handlooom.com Does Not Follow the Traditional Handloom Retail Model Read More »
India has a strange contradiction. We are one of the world’s great textile civilizations. We still have millions of people connected to handloom weaving, thousands of traditional designs and generations of knowledge that cannot simply be recreated inside a factory. Yet walk into an online marketplace and you can find products advertised as “handloom,” “handmade,”
We live in a world of fast fashion. Everything faster. Everything cheaper. Everything replaced. New collections every week. New trends every season. Clothes designed to be worn, photographed, and forgotten. And somewhere along the way, we stopped asking a simple question: Who made what we wear? And how? I started thinking about that a few
The Clothes We Wear Can Change How We Feel Read More »
Walk into any mall in Bangalore, Mumbai, Hyderabad, Kochi, or Delhi today, and you will notice something fascinating. The racks never seem empty. Every week, new collections arrive. Every month, hundreds of fresh designs replace the old ones. Fashion has become as disposable as a social media post. A dress seen on Instagram today appears
Fast Fashion, Slow Fashion, and the Choice India Is About to Make Read More »
THE ₹500 DRESS WAS NEVER REALLY ₹500 For years, fashion has lived with a strange economic illusion. A dress can pass through raw-material production, spinning, dyeing, cutting, stitching, packaging, international shipping, customs processing, digital advertising and last-mile delivery—and still arrive at someone’s doorstep cheaper than a family dinner. The obvious question is: How? The uncomfortable
Every day we hear about charities receiving donations from individuals, support from companies through Corporate Social Responsibility (CSR), and even grants from international organisations. We admire the schools they build, the hospitals they support, the lives they transform, and the communities they uplift. Yet very few people ever stop to ask an important question: what
Bengaluru’s Snitch now lets you resell old shirts through Relove. One Less is designing single-fibre basics with a buy-back scheme. VIRGIO is building on recommerce. Canvaloop is spinning textiles out of agri-residue. The headlines are glossy, the founders are articulate, and Gen Z is nodding along on Instagram. Good. Now let us be honest about
Repair, Resell, Relove: India’s Circular Fashion Era — Or a Circle We Already Broke? Read More »
A viral video shows factory workers wearing head-mounted cameras, recording every hand movement as they stitch garments. At first glance, it feels unsettling. Almost like a scene from a sci-fi movie—humans quietly documenting their own skills… for machines to learn later. So the big question naturally hits: Are these workers unknowingly training robots to replace
Are Tailors Training Their Own Replacements? Or Preserving a Skill the World Forgot? Read More »
🔥 The fashion industry has found its newest weapon. Not a new fabric. Not a new design. Not even a new innovation. A new lie. A lie so polished, so well-packaged, and so aggressively marketed that millions of consumers are proudly buying harmful textiles while believing they’re saving the planet. That lie is this: 🌱 “Plant-based
Plant-Based Doesn’t Mean Planet-Friendly: The Biggest Textile Lie of the Decade Read More »
