Fashion

Lyocell / Tencel: The “Better” Sustainable Fabric — But Still Not the Purest Choice

Leave a Comment / Fashion, Fast Fashion, Handlooom Store, Natural Fiber /

The fashion industry has a talent for reinventing the same old problem with a new shiny label. First, they sold us polyester as “future fabric.” Then they sold viscose as “plant-based sustainability.” Then bamboo rayon arrived with green packaging and guilt-free branding. Now, the new hero is: Lyocell — often sold under the brand name […]

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Hemp Clothing — Before Fashion Existed

Leave a Comment / Dangers of Synthetic Fibers, Fashion, Handlooom Store, History /

When clothes were tools, not trends Before trends. Before seasons. Before fast fashion. Hemp textiles existed when style didn’t matter. Clothing was built for labour, uniforms, and daily survival — designed to withstand work, weather, washing, and years of use. Durability mattered more than appearance. Repair mattered more than replacement. Longevity mattered more than novelty.

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India’s Discount Addiction: When Cheap Prices Cost Brands Their Future

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Discounts have become the oxygen of Indian retail—addictive, seemingly essential, and dangerously easy to overuse. Picture this. A shopper scrolls through their phone. A well-designed product appears—premium, promising, full price. Instead of excitement, the reflex is calculation: “How much will this drop in the next sale?” The purchase pauses. Not because the product isn’t good—

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Handloom: Where Heritage Fights Hype

Leave a Comment / Fashion, Handloom Sarees /

India didn’t lose respect for handloom overnight. It outsourced it—slowly, politely, and with applause. We celebrate weavers in speeches, museums, and hashtags. But when it comes to buying, trusting, or paying for handloom, we behave very differently. Let’s say the quiet part out loud. “In India, a handloom is trusted only after a celebrity wears

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Draped in Destiny: Usha Uthup and a 50-Year Love Affair with the Saree

Leave a Comment / Custom Handloom, Fashion, Handloom Sarees /

For most people, making a statement takes effort. Carefully chosen words. Carefully crafted images. Carefully built brands. For Usha Uthup, the statement was always simpler. She draped it. In a country of a billion voices, Usha Uthup did not try to blend in. She stood out — tall, baritone-voiced, fearless — and wrapped her identity

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Prada Wants Kolhapuris: A Historic Collab or a High-Fashion Hijack?

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When a luxury giant like Prada knocks on India’s artisanal door, something unusual is happening. This isn’t just another designer throwing a logo on a craft form and calling it “heritage”. This time, Prada has signed an MoU with Indian artisan bodies to produce and sell Kolhapuri chappals in Prada’s global stores starting February 2026.

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Mastering the PEF: How Europe’s New Environmental Rules Will Shake the Global Fashion Industry

Leave a Comment / Climate Change, Dangers of Synthetic Fibers, Fashion, Fast Fashion, Handloom & Tech /

The global fashion industry is heading toward a massive reality check. Europe is rewriting the rulebook with something called the Product Environmental Footprint (PEF), and once this becomes the new standard, nobody—absolutely nobody—can hide behind fancy sustainability claims anymore. PEF is not just another certificate, not another “green leaf” badge stuck on a tag, and

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Beyond the Loom: Digital Fatigue, Weavers and Mental Health

Leave a Comment / Blockchain, Custom Handloom, Fashion, Handloom & Tech, New Affairs, Volunteers /

🧠 (A thought-provoking blog by Save Handloom Foundation) In the world of sustainable fashion, we talk endlessly about fibers, dyes, and carbon footprints. We praise authenticity, traceability, and fair trade. But there’s one thread we’ve left unwoven — the mental health of the hands behind the handloom. Because while you admire that beautiful saree, the

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Waste Not: By-product Value Chains in Handloom (From Yarn Off-cuts to Urban Uses)

Leave a Comment / Climate Change, Dangers of Synthetic Fibers, Fashion, Fast Fashion /

♻️ (A thought-provoking read from Save Handloom Foundation) They say “nothing goes to waste in nature.” But in fashion, almost everything does. From dye-stained water to discarded fabric rolls, the industry bleeds waste in every shade imaginable. Handloom, though — quietly stands apart. It was never built for waste. Every inch of yarn, every thread,

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From Zero to Hero in Their Wardrobe: Building the Brand They’ll Never Forget

Leave a Comment / Custom Handloom, Fashion, Handloom & Tech, Marketplace /

A Save Handloom Foundation Movement Blog Open your wardrobe. You’ll find a hundred brands staring back at you — cotton, linen, polyester, all kinds of promises stitched into fabric. But pause. How many of those brands do you actually remember? Two? Maybe three? Exactly. That’s because people don’t remember products. They remember feelings. And if

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