savehandloom

India’s rich tapestry of handloom textiles faces a modern-day challenge. While celebrated for their intricate beauty and cultural significance, handloom weavers struggle with opaque supply chains, counterfeiting, and limited market reach. The good news? Innovation like Radio Frequency Identification (RFID) tags holds the key to untangling these threads and weaving a vibrant future for the […]

Near-infrared (NIR) spectroscopy has the potential to be a game-changer for the Indian handloom industry, especially in tackling counterfeiting and other challenges. Here’s how: Combating counterfeiting: Accurate fingerprinting: NIR spectrometers can analyze the unique chemical composition of handloom fabrics, creating a spectral fingerprint for each type of fabric. This fingerprint can be used to instantly

Combating counterfeiting and piracy: Authenticity verification: DNA tagging provides a unique and near-impossible-to-fake identifier embedded in the fibers themselves. This can help verify the origin and authenticity of handloom products, making it much harder for counterfeiters to imitate them. This can restore consumer confidence and protect the reputation of genuine handloom products. Traceability: DNA tagging