Fashion

Swipe Test & Burn Test: How to Distinguish Natural Fabrics from Synthetics

In an era where sustainability is a growing concern, knowing whether your clothing is genuinely made of natural fibers or blended with synthetic materials is crucial. The textile industry is often guilty of greenwashing—marketing products as ‘eco-friendly’ when they contain harmful synthetic fibers. Luckily, two simple tests—the swipe test and the burn test—can help you […]

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Weaving the Future: How Tamil Nadu and Uttar Pradesh are Revitalizing the Handloom Industry

The handloom industry in India is more than just a sector—it is a legacy woven into the fabric of the country’s cultural identity. For centuries, master weavers have passed down their skills through generations, crafting textiles that are celebrated worldwide. However, in the face of mechanization, powerlooms, and changing consumer preferences, the industry has been

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Fast Fashion Under Fire: The Spotlight on Shein’s Exploitative Labor Practices

The fast fashion industry is once again at the center of controversy following a BBC investigation in early 2025 that exposed disturbing labor practices in factories supplying garments to online clothing giant Shein. According to the report, workers in Guangzhou are earning less than 1 cent per garment, raising serious concerns about human rights violations

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Boito: Reviving Odisha’s Timeless Weaves with Luxury, Sustainability, and Tradition

Boito, an Indian luxury clothing brand founded in 2023 by Richa Maheshwari, is dedicated to preserving and revitalizing the traditional handwoven textiles of Odisha. By integrating indigenous crafts such as Bomkai, Habaspuri, and Khandua into contemporary luxury designs, Boito emphasizes sustainability and supports traditional weaving communities. The brand’s collections feature high-end garments that highlight Odisha’s

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Royal Influence: How Kate Middleton and King Charles Are Leading Sustainable Fashion

In recent times, the fashion industry has witnessed a significant shift towards sustainability, influenced notably by prominent figures such as the Princess of Wales, Kate Middleton, and King Charles III. Their conscious fashion choices and innovative collaborations have not only set trends but also underscored the importance of environmental responsibility. Kate Middleton: Championing Sustainable Fashion

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Dhirendra Kumar: Weaving a Legacy in Sericulture and Handloom

In the intricate weave of India’s textile heritage, few names stand out as prominently as Dhirendra Kumar. A retired Indian Forest Service (IFS) officer, Kumar has left an indelible mark on the sericulture and handloom sectors, championing the cause of silk and sustainability in Jharkhand and beyond. His story is one of unwavering commitment, a

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How the Latest Fast Fashion Developments Will Change the Industry

Fast fashion is facing new challenges in 2025, as major policy changes, financial shifts, and ethical concerns shake up the industry. Three major news developments are currently affecting the global fast fashion market: Regulatory Changes Impacting Trade – The U.S. has introduced new import rules under President Donald Trump, imposing up to 25% tariffs on

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GoCoop to GoSwadeshi: The Digital Revolution in India’s Handloom Industry

GoCoop, now known as GoSwadeshi, is a shining example of how technology can uplift traditional crafts and artisans in India. Founded in 2011 by Siva Devireddy, GoCoop began as an online marketplace connecting handloom cooperatives and artisans directly with consumers, eliminating middlemen and ensuring fair prices for the creators. Founding Team and Vision   Siva

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California’s Fashion Law: Brands Must Own Their Waste

In a landmark move towards environmental accountability, California has enacted the Responsible Textile Recovery Act of 2024 (SB 707), positioning itself as the first U.S. state to implement an Extended Producer Responsibility (EPR) program targeting textile waste. Signed into law by Governor Gavin Newsom in September 2024, this legislation mandates that apparel and textile producers

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India’s Slow Fashion Revolution: Market Growth and Consumer Consciousness

The concept of “slow fashion” has increasingly resonated with Indian consumers as awareness grows about the environmental and social impacts of mass-produced apparel. Slow fashion emphasizes ethical production, sustainability, quality over quantity, and a deep respect for craft and local artisanship. In India—a country with rich textile traditions—this movement is not only a cultural statement

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