Fashion

GoCoop to GoSwadeshi: The Digital Revolution in India’s Handloom Industry

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GoCoop, now known as GoSwadeshi, is a shining example of how technology can uplift traditional crafts and artisans in India. Founded in 2011 by Siva Devireddy, GoCoop began as an online marketplace connecting handloom cooperatives and artisans directly with consumers, eliminating middlemen and ensuring fair prices for the creators. Founding Team and Vision   Siva […]

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California’s Fashion Law: Brands Must Own Their Waste

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In a landmark move towards environmental accountability, California has enacted the Responsible Textile Recovery Act of 2024 (SB 707), positioning itself as the first U.S. state to implement an Extended Producer Responsibility (EPR) program targeting textile waste. Signed into law by Governor Gavin Newsom in September 2024, this legislation mandates that apparel and textile producers

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India’s Slow Fashion Revolution: Market Growth and Consumer Consciousness

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The concept of “slow fashion” has increasingly resonated with Indian consumers as awareness grows about the environmental and social impacts of mass-produced apparel. Slow fashion emphasizes ethical production, sustainability, quality over quantity, and a deep respect for craft and local artisanship. In India—a country with rich textile traditions—this movement is not only a cultural statement

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Shein’s Controversial Comeback in India: Can Reliance Retail Make It Work?

Leave a Comment / Dangers of Synthetic Fibers, Fashion /

After a five-year ban, Shein, the Chinese fast-fashion giant, is making a dramatic return to India. But this time, it’s not alone. Reliance Retail, India’s retail powerhouse, is spearheading its re-entry, promising a new chapter for the brand in one of the world’s fastest-growing fashion markets. The Shein app is already live, offering trendy outfits

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Once Upon a Time, the World Turned Green

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In a world where sustainability became the new buzzword, the horizon glittered with green promises. Skyscrapers wore the labels of energy efficiency, jets claimed eco-friendliness, and city streets filled with vehicles branded as sustainable marvels. But as the glow of these claims dazzled the masses, the real story simmered just beneath the surface—one of rampant

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Muslin Magic: The Timeless Elegance of Bengal’s Legendary Fabric That Slips Through a Ring!

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Muslin, a legendary fabric renowned for its sheer texture and intricate craftsmanship, has deep roots in the Bengal region, encompassing parts of present-day West Bengal, India, and Bangladesh. Historically, this delicate cotton fabric was so fine that entire sarees could pass through a finger ring, a testament to its gossamer-like quality. Historical Significance and Decline

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Are you ready to weave the fabric of tomorrow? A Golden Opportunity for Investors

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The handloom industry in India has long been a symbol of heritage and craftsmanship. Yet, it remains an untapped goldmine in the fashion industry, especially for sustainable and contemporary clothing. With growing demand for eco-conscious fashion among Millennials and Gen Z, and increasing global interest in unique, handmade textiles, there has never been a better

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Embracing the Future: Digital Product Passports as the Pillar of Transparency, Sustainability, and Customer Trust

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The concept of the Digital Product Passport (DPP) is revolutionizing industries globally. What began as an emerging trend in luxury fashion is rapidly becoming a regulatory and ethical necessity across various domains. From combating counterfeits to promoting sustainability and traceability, DPP is establishing itself as an indispensable tool for businesses that aim to captivate consumer

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Unraveling Fashion: The Hidden Costs of the Industry’s Rise to the Second Largest Polluter

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Fashion is a form of self-expression, a way to communicate identity, culture, and personal taste. However, beneath the glitz and glamour lies a disturbing truth: the fashion industry is the second-largest polluter in the world, trailing only the oil industry. This revelation raises pressing questions about how we reached this point and what steps can

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Understanding Blockchain-Enabled Digital Product Passports (DPP)

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Blockchain-Enabled Digital Product Passports (DPP) are an innovative solution designed to enhance transparency, traceability, and authenticity in product lifecycles, particularly in industries like textiles and fashion. Here’s a detailed breakdown of what they are and how they work: What is a Digital Product Passport (DPP)? A Digital Product Passport is a digital record that accompanies

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