Shein’s Controversial Comeback in India: Can Reliance Retail Make It Work?
After a five-year ban, Shein, the Chinese fast-fashion giant, is making a dramatic return to India. But this time, it’s not alone. Reliance Retail, India’s retail powerhouse, is spearheading its re-entry, promising a new chapter for the brand in one of the world’s fastest-growing fashion markets. The Shein app is already live, offering trendy outfits […]
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