Fashion

Avishya Handloom raises $1.4 million from US-based angel investors

The vibrant threads of India’s handloom industry have captivated the world for centuries. But in recent years, the sector has faced challenges. However, a recent wave of investment and a focus on exports offer a glimmer of hope, weaving a brighter future for handloom artisans and enthusiasts alike. One such example is the recent funding […]

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Cotton Caper: Is Your Cozy Sweater a Con?

Cotton, the fabric of our lives (literally!), might be hiding a dark secret. While it’s a natural material beloved for its breathability and comfort, the cotton supply chain can be riddled with fraud. Sneaky substitutions and misleading blends can leave you, the consumer, unknowingly wrapped in a synthetic nightmare. But fear not, fellow fashionista! Here’s

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From Loom to Market: The Business of Handloom Cooperatives

Handloom Weavers’ Cooperative Societies in India . How they function: Structure: A weavers’ cooperative society is a democratically run organization with weavers as members. They elect a managing committee to oversee daily operations. Role: Procurement: The society procures raw materials like yarn in bulk at a discounted rate due to their collective bargaining power. Production:

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Embracing Sustainability through Recycling, Upcycling, and Circular Fashion Initiatives

In the fast-paced world of fashion, trends come and go, but one thing that’s here to stay is the industry’s growing commitment to sustainability. With environmental concerns at the forefront of consumers’ minds, fashion brands are increasingly turning to innovative solutions like recycling, upcycling, and circular fashion initiatives to reduce waste, minimize environmental impact, and

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Fashion Forward: Innovations Strengthening Sustainability Credentials

In a world where consumers are increasingly conscious of their environmental impact, sustainability has become more than just a buzzword—it’s a driving force behind purchasing decisions. With 63% of consumers prioritizing sustainability when choosing brands, companies are under pressure to innovate and adapt to meet this demand without compromising on the shopping experience. Fortunately, the

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Handlooom.com: Revolutionizing the Slow Fashion Movement with Blockchain

Welcome to our new Fashion brand Handlooom.com where we delve into the fascinating world of slow fashion, exploring its transformative power in the handloom industry both in India and around the globe. At Handlooom.com, a proud part of DMZ INTERNATIONAL, we’re not just about selling sustainable clothing; we’re on a mission to redefine fashion, one

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Exploring Sustainable Fashion: TEDx Talks on Ethical Clothing and Environmental Impact

1. Fashion Entrepreneurship and Sustainability: A Global Perspective Fashion entrepreneur Josephine Philips emphasizes the significant impact of consumer choices on the environment. By valuing and maintaining existing clothes instead of chasing trends, individuals can contribute to reducing waste and protecting the planet.   2. Unveiling the Environmental Impact of the Classic White T-Shirt Angel Chang

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Handlooom.com: Unveiling the Dhoti’s Story with Blockchain

In a groundbreaking move, Handlooom.com, a handmade clothing’s brand,  is set to become the pioneering handloom brand globally to incorporate blockchain technology into its products. This innovative step aims to enhance transparency, traceability, and trust in the handloom industry, starting with the onboarding of a cooperative society from Chendamangalam, Cochin, Kerala. This region has prospered

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The Illusion of Sustainability: Exposing Greenwashing Tactics in Fashion

In today’s age of heightened environmental consciousness, the term “greenwashing” has become increasingly prevalent, especially within the fast fashion industry. But what exactly is greenwashing, and how can consumers distinguish genuine sustainability efforts from mere marketing ploys? Let’s look into the intricacies of greenwashing and explore how to spot it amidst the sea of eco-friendly

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The True Cost of Your Clothes: How Fashion is Draining Our Planet

In a world where water scarcity is becoming increasingly critical, every drop counts. From the food we eat to the clothes we wear, water is an indispensable resource, yet its consumption in the fashion industry often goes unnoticed. Let’s delve into the water footprint of our wardrobes, focusing on two essential items: the humble t-shirt

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