👣There’s a fine line between inspiration and imitation.
And right now, it’s getting stamped under a sandal.
In 2025, fashion giant Prada launched a new leather sandal bearing an uncanny resemblance to the age-old Indian Kolhapuri chappal — the very same design handcrafted for centuries by artisans in Maharashtra. Except this version isn’t being sold in a dusty Kolhapur market for ₹1000. No, this “designer” version comes with a luxury tag: ₹1.75 lakh.
Yes. For something we’ve been walking in for generations.
🧵 Not Just Footwear, But Heritage
Kolhapuri chappals aren’t mass-manufactured trends. They’re painstakingly handcrafted, often over several days, by skilled artisans who learned the craft from their forefathers. Each stitch tells a story — of tradition, of community, of craftsmanship.
They’re not made in Milan boardrooms.
They’re made in humble Indian homes, where leather is treated with natural oils, where dyes come from the earth, and where every pair carries a piece of cultural DNA.
And yet — no mention of “Kolhapur” in Prada’s product description.
Not a word about the heritage. Not a nod to the original makers.
Just a logo.
💸 Appropriation Wrapped in a Price Tag
Let’s be clear: design inspiration is part of fashion. But profiting off a traditional craft without attribution or collaboration? That’s cultural theft dressed up as luxury.
When international labels borrow Indian designs and rebrand them for Western runways, what’s lost is not just credit — it’s economic opportunity. It’s the chance for our artisans to gain visibility, fair wages, and respect on the global stage.
While Prada earns lakhs from a lookalike, many Kolhapuri artisans still earn less than ₹300 a day.
That’s not globalization. That’s exploitation.
🔁 So, What Can Be Done?
It’s time we flipped the narrative. Here’s how:
- ✅ Label with Integrity: Global brands must credit the origin of traditional designs. “Inspired by Kolhapuri artisans” isn’t too much to ask.
- ✅ Collaborate, Don’t Copy: Partner with artisan cooperatives. Share profits. Co-create.
- ✅ Empower Local: Indian consumers must support indigenous brands, not just imported names.
- ✅ Digital Product Passports (DPPs): Platforms like Handlooom.com are already embedding blockchain-backed DPPs and NFC chips to trace every product to its source — protecting crafts, ensuring authenticity, and building global trust.
🛑 This Isn’t About Prada. It’s About a Pattern.
From bindis on Paris runways to tribal prints on luxury coats, the global fashion industry has a history of “borrowing” without giving back. And when it happens silently, it tells a dangerous story — that traditional knowledge can be mined, monetized, and masked.
But not anymore.
Let this be a wake-up call to brands, consumers, and policymakers.
Credit isn’t charity. It’s basic respect.
🙌 Support the Real Heroes
Next time you see a ₹1.75 lakh sandal on Instagram, ask yourself:
Did that money go to a European CEO?
Or an Indian artisan who’s been perfecting the same stitch since childhood?
Let’s bring the spotlight back to the original creators. Let’s empower Kolhapur, not just copy it.
Because cultural heritage isn’t a trend — it’s a legacy. And we must walk proudly in it.
📣 Support local. Respect craft. Question branding.
#SaveHandloom #KolhapuriTruth #CulturalAppropriation #FashionJustice #SustainableFashion #DPP #AuthenticityMatters #Handlooom