British Vogue, one of the most powerful names in fashion, has started something new—and it’s not just about stylish clothes this time.
On June 18, 2025, British Vogue launched a major campaign called “Vogue Values.” This isn’t just another glossy headline. It’s a year-long commitment to bring real change in the fashion world by focusing on three powerful ideas: Sustainability, Equity, and Inclusion.
And yes, they are finally walking the talk.
🌿 What is “Vogue Values” Really About?
The world is changing, and so is fashion. Vogue Values is British Vogue’s promise to not only talk about change but actually do something about it. Here’s what they’re focusing on:
1. Sustainability
Vogue is teaming up with big brands like eBay and Nike to promote sustainable fashion. Instead of buying new clothes all the time, they’re encouraging people to use and celebrate “pre-loved” fashion—that means clothes that have already been worn but are still stylish and in great condition.
Think of it like giving clothes a second life. Just like handloom fabrics that last generations, this move is a push against throwaway fashion.
2. Women’s Empowerment
This campaign also supports women’s health, confidence, and freedom—in the workplace and beyond. British Vogue is working with charities like Smart Works, which helps women dress well for job interviews and feel more confident about their future.
Fashion here is not about looking good for others—it’s about feeling powerful and ready for what’s next.
3. Equity and Inclusion
“Vogue Values” aims to create a space where everyone’s voice matters—especially people from communities that have been ignored by the fashion industry. Whether it’s models, designers, writers, or photographers—everyone should get a fair chance, not just the rich or famous.
One of the voices leading this message is Jourdan Dunn, a well-known Black model. She shared her personal story about how hard it was to get accepted and respected in the fashion world—and why things need to change.
🤝 Why This Matters to Us at Save Handloom Foundation
This new campaign by British Vogue connects deeply with what we fight for at Save Handloom Foundation:
- Sustainability: Just like British Vogue is promoting reused fashion, we promote natural, handwoven clothing that doesn’t harm the planet.
- Equity: We fight for fair wages and dignity for weavers, artisans, and craftspeople across India—especially those often left out of the modern fashion spotlight.
- Inclusion: We believe handloom has a place in global fashion. Our weavers and their stories deserve to be seen not just in India but across the world.
For decades, fast fashion has damaged both the environment and the livelihoods of handloom workers. Campaigns like Vogue Values give us hope that even global giants are finally starting to understand the importance of ethical fashion—fashion that doesn’t come at the cost of people or the planet.
🧵 What We Can Learn and Do
The fashion world is slowly realizing that it’s not enough to sell clothes—they must also protect the planet, support people, and celebrate cultures. That’s exactly what we aim to do at Save Handloom Foundation.
Here’s how we connect with Vogue Values:
- We promote slow fashion—handloom products made with care, not speed.
- We highlight real stories of the weavers behind each fabric.
- We fight for equal recognition of Indian traditional wear in the modern global fashion stage.
British Vogue’s campaign is a good reminder that even the biggest names must now take responsibility. And while they are just starting, we’ve been doing it for years—right from the looms of Chendamangalam to the hearts of conscious consumers.
🔮 The Road Ahead
“Vogue Values” will unfold over the next year with events, editorials, charity tie-ups, and collaborations. If they keep their promise, this could push more brands to clean up their acts—not just with words, but with real action.
At Save Handloom Foundation, we welcome this shift. And we’re ready to stand alongside anyone—big or small—who wants to build a fashion world that’s fair, sustainable, and inclusive.
Because fashion isn’t just what we wear. It’s what we stand for.