Handloom Sarees

The Fake Handloom Economy: How Counterfeit Sarees Are Killing India’s Weavers

Leave a Comment / Climate Change, Dangers of Synthetic Fibers, Fast Fashion, GI Tag, Handloom Sarees /

What’s really happening (no sugar-coating) Powerloom + polyester = “handloom” (on the tag). Add a bit of zari, throw in a GI name, print a romantic backstory—and boom, margin magic. Marketplaces and multi-brand stores treat “handloom” like a search keyword, not a legal category. Verification? Often zero. Buyers are set up to fail. Even many […]

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Taneira’s Traceable Weaves: Revolution or Corporate Land Grab in India’s Handloom Industry?

Leave a Comment / GI Tag, Handloom Sarees /

Every year on National Handloom Day, India’s streets, social media, and shopping malls are flooded with “heritage” posts and “tradition” campaigns. Politicians pose in handloom shawls, celebrities post in “handmade” saris, and brands churn out emotional ads about “empowering artisans.” But let’s rip the wrapping off the truth—more than two-thirds of what is sold as

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