The Giant Disconnect Between Ground Reality and Boardroom Activism 💼 ESG: The Boardroom Darling In corporate towers across Mumbai, London, and New York, executives nod in agreement over Environmental, Social, and Governance (ESG) reports. PowerPoints with green graphs. Pledges signed. PR videos shot in filtered sunlight. But while the boardroom pats itself on the back […]
What the Daily Wage Worker Thinks of Your ESG Goals Read More »
British Vogue, one of the most powerful names in fashion, has started something new—and it’s not just about stylish clothes this time. On June 18, 2025, British Vogue launched a major campaign called “Vogue Values.” This isn’t just another glossy headline. It’s a year-long commitment to bring real change in the fashion world by focusing
Vogue Values: A Fashion Revolution Rooted in Purpose Read More »
🏠 We banned its mining 32 years ago. We know it causes cancer and permanent lung damage. Yet in 2025, asbestos is still everywhere—in our walls, ceilings, brakes, tiles, and tragically… in our lungs. This isn’t a warning about some rare toxin in a lab. This is a Category 1 Carcinogen confirmed by the World
The Killer That Lives in Your Ceiling: India’s Asbestos Crisis Read More »
🍃 Welcome to the land of Sustainababble—where brands speak fluent eco-friendly gibberish, and consumers nod along, blissfully confused. 🌍 What Is “Sustainababble”? Sustainababble (noun): A blend of “sustainability” and “babble.” Coined by environmentalists to mock the overuse—and often misuse—of the word “sustainable.” 👉 Think of it as green-sounding nonsense used to cover up business-as-usual. It’s
Sustainababble: When Green Words Go Rotten Read More »
🌱In a world racing toward the edge—fueled by overconsumption, fast fashion, plastic oceans, and concrete jungles—there’s a truth so simple it feels poetic: “What we save, saves us.” Let that sink in. This isn’t just a catchy quote for a motivational poster. It’s a profound reminder, a survival mantra wrapped in eco-wisdom that we’ve ignored
What We Save, Saves Us: A Wake-Up Call From Nature Read More »
🌱While the world still argues in glossy conference rooms about whether to ban plastic, India just did something about it. Quietly. Smartly. And maybe, revolutionarily. In a landmark move, the Food Safety and Standards Authority of India (FSSAI) has approved the use of recycled PET (rPET) bottles for packaging food and beverages. Yes, for the
From Waste to Worth: How India’s Bold PET Bottle Law Could Rewrite the Plastic Story Read More »
In a remarkable achievement for circular fashion innovation, California-based startup Refiberd, co-founded by Sarika Bajaj and Tushita Gupta, has won the prestigious CFDA x eBay Circular Fashion Fund. The startup received a funding of 300,000 US dollars, which is approximately 2.5 crore rupees in Indian currency. This recognition marks a major milestone not only for
Refiberd Wins CFDA x eBay Circular Fashion Fund – A Big Leap for Sustainable Fashion Read More »
The Aral Sea, once the world’s fourth-largest inland lake, has become a stark symbol of environmental degradation. Straddling the borders of Uzbekistan and Kazakhstan, it was a vibrant ecosystem supporting thriving fishing communities and diverse wildlife. However, a series of ambitious agricultural policies transformed this oasis into a desolate expanse. The Rise and Fall of
The Rise and Fall of the Aral Sea Read More »
The world is grappling with an escalating waste crisis, generating over 2 billion tons of municipal solid waste annually—a figure projected to surge by nearly 70% by 2050 . This mounting waste predominantly ends up in landfills and dumpsites, which are notorious for polluting the environment, harming communities, and contributing to climate change through the
Waste-to-Energy: A Sustainable Solution to the Global Waste Crisis Read More »
By 2050, India won’t just face climate change — it will be crushed by it unless we take radical, immediate action. This isn’t about subtle shifts. This is a full-blown, system-altering catastrophe in the making — one that threatens our economy, our health, our very way of life. Let’s be clear: this is not a
India’s Climate Clock Is Ticking — And It’s Not Waiting for You. Read More »
