Fashion

PM Vishwakarma Yojana (PMVIKAS): A Game-Changer for India’s Traditional Artisans & Handloom Sector

✨ A Golden Thread in India’s Development Loom In a country where tradition is often overshadowed by fast-paced industrialization, PM Vishwakarma Yojana (PMVIKAS) is a breath of fresh policy air. Announced by the Government of India and launched on 17th September 2023, this flagship scheme is dedicated to empowering traditional artisans and craftspeople, the original […]

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Sustainable Fashion Market Is Skyrocketing: Is Fast Fashion Finally on the Runway Out?

The fashion world is having its green moment—no, not the runway color theme, but a full-blown revolution. According to recent projections, the global sustainable fashion market is set to leap from USD 12.46 billion in 2025 to a whopping USD 53.37 billion by 2032, clocking in a compound annual growth rate (CAGR) of 23.1%. That’s not just a trend;

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Building Institutional Support for Tribal Fashion: Beyond the Spotlight

In recent years, tribal fashion from India—especially states like Jharkhand, Odisha, and Chhattisgarh—has found itself in the global spotlight. From the bustling lanes of the Adiwasi Mela to the dazzling ramp lights of Dubai Fashion Week, indigenous weaves and motifs like Sohrai, Kohvar, and Bastar Dhokra have won applause. But applause isn’t investment. And visibility

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Looms of Learning: Khallikote University’s Handloom-Only Fridays Are Weaving a Movement

When Education Wears Its Culture on Its Sleeve In a nation as rich in tradition as India, sometimes the simplest steps spark the biggest revolutions. One such quiet but powerful move has come from Khallikote Unitary University in Bhubaneswar, Odisha, where staff members are now required to wear handloom and Khadi attire every Friday. No,

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Australian Fashion Week 2025: A Bold Leap Toward Sustainability and Inclusivity

As the curtains rise on Australian Fashion Week (AFW) 2025 from May 12 to 16 at Sydney’s iconic Carriageworks, the global fashion community turns its gaze toward a redefined purpose. This year, AFW stands as more than just a glamorous showcase—it is a declaration of change, led by sustainability, emerging talent, and a deep respect

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Why Weavers and Artisans Are Not Labourers — And Never Will Be

In a world obsessed with metrics, margins, and mass production, it’s easy to club every hand that toils into the same bracket: labour. But not all hands simply work — some create, some weave magic, and some breathe stories into fibers and threads. Those hands belong to weavers and artisans. Despite low or no earnings

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Why Wool Wins: The Surprising Science Behind Fabric Odor and Sustainability

New Research Reveals Which Fabrics Start to Smell the Quickest — And Why It Matters for Your Wardrobe, Wallet, and the Planet If your gym T-shirt stinks after just one wear, you’re not alone. Groundbreaking research conducted by AgResearch in New Zealand, in collaboration with Consumption Research Norway (SIFO), has confirmed what many of us

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Why Customers Don’t Buy Products, They Buy Stories

How Handlooom.com is Weaving a Global Narrative of Handmade Elegance In a world flooded with mass-produced products and impulse purchases, a quiet revolution is happening. A growing tribe of conscious consumers is shifting their focus from what they buy to why they buy. People aren’t just looking for a dress or a dhoti—they are searching

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From Looms to Legacy: Khadi and Handloom Break ₹1.5 Lakh Crore Milestone – What It Really Means for India

“Khadi is not just a cloth. It is a movement. It is a philosophy. It is the thread that stitches India’s identity with sustainability, dignity, and self-reliance.” – Mahatma Gandhi Today, nearly a century after Bapu gave Khadi its symbolic strength, the humble fabric has spun its way into history once again. On March 21,

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The Future of Handlooom.com and Save Handloom Foundation: A 5-Year Vision

The journey of Handlooom.com and Save Handloom Foundation has been nothing short of transformative. As pioneers in the handloom industry, integrating technology with traditional weaving, we are poised for exponential growth in the next five years. With a clear roadmap for innovation, sustainability, and social impact, both Handlooom.com and Save Handloom Foundation are set to

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