Fashion

Building Institutional Support for Tribal Fashion: Beyond the Spotlight

In recent years, tribal fashion from India—especially states like Jharkhand, Odisha, and Chhattisgarh—has found itself in the global spotlight. From the bustling lanes of the Adiwasi Mela to the dazzling ramp lights of Dubai Fashion Week, indigenous weaves and motifs like Sohrai, Kohvar, and Bastar Dhokra have won applause. But applause isn’t investment. And visibility […]

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Looms of Learning: Khallikote University’s Handloom-Only Fridays Are Weaving a Movement

When Education Wears Its Culture on Its Sleeve In a nation as rich in tradition as India, sometimes the simplest steps spark the biggest revolutions. One such quiet but powerful move has come from Khallikote Unitary University in Bhubaneswar, Odisha, where staff members are now required to wear handloom and Khadi attire every Friday. No,

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Australian Fashion Week 2025: A Bold Leap Toward Sustainability and Inclusivity

As the curtains rise on Australian Fashion Week (AFW) 2025 from May 12 to 16 at Sydney’s iconic Carriageworks, the global fashion community turns its gaze toward a redefined purpose. This year, AFW stands as more than just a glamorous showcase—it is a declaration of change, led by sustainability, emerging talent, and a deep respect

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Why Weavers and Artisans Are Not Labourers — And Never Will Be

In a world obsessed with metrics, margins, and mass production, it’s easy to club every hand that toils into the same bracket: labour. But not all hands simply work — some create, some weave magic, and some breathe stories into fibers and threads. Those hands belong to weavers and artisans. Despite low or no earnings

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Why Wool Wins: The Surprising Science Behind Fabric Odor and Sustainability

New Research Reveals Which Fabrics Start to Smell the Quickest — And Why It Matters for Your Wardrobe, Wallet, and the Planet If your gym T-shirt stinks after just one wear, you’re not alone. Groundbreaking research conducted by AgResearch in New Zealand, in collaboration with Consumption Research Norway (SIFO), has confirmed what many of us

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Why Customers Don’t Buy Products, They Buy Stories

How Handlooom.com is Weaving a Global Narrative of Handmade Elegance In a world flooded with mass-produced products and impulse purchases, a quiet revolution is happening. A growing tribe of conscious consumers is shifting their focus from what they buy to why they buy. People aren’t just looking for a dress or a dhoti—they are searching

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From Looms to Legacy: Khadi and Handloom Break ₹1.5 Lakh Crore Milestone – What It Really Means for India

“Khadi is not just a cloth. It is a movement. It is a philosophy. It is the thread that stitches India’s identity with sustainability, dignity, and self-reliance.” – Mahatma Gandhi Today, nearly a century after Bapu gave Khadi its symbolic strength, the humble fabric has spun its way into history once again. On March 21,

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The Future of Handlooom.com and Save Handloom Foundation: A 5-Year Vision

The journey of Handlooom.com and Save Handloom Foundation has been nothing short of transformative. As pioneers in the handloom industry, integrating technology with traditional weaving, we are poised for exponential growth in the next five years. With a clear roadmap for innovation, sustainability, and social impact, both Handlooom.com and Save Handloom Foundation are set to

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The Rise and Fall of Forever 21: How a Fast-Fashion Giant Crumbled

From Humble Beginnings to Global Fame Forever 21, once a go-to destination for trendy, affordable fashion, was a retail powerhouse that defined the early 2000s. Founded in 1984 by Korean immigrants Do Won and Jin Sook Chang, the brand started as a small 900-square-foot store in Los Angeles called Fashion 21. Their business model was

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Reviving India’s Handloom Industry: A Look at Government Initiatives and Challenges

The Indian handloom industry is not just a sector of economic importance but a symbol of the country’s rich heritage and craftsmanship. With over 3.5 million people engaged in handloom weaving, this industry has been the backbone of rural livelihoods for centuries. However, modern challenges such as competition from power looms, rising raw material costs,

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