The Fake Handloom Economy: How Counterfeit Sarees Are Killing India’s Weavers
What’s really happening (no sugar-coating) Powerloom + polyester = “handloom” (on the tag). Add a bit of zari, throw in a GI name, print a romantic backstory—and boom, margin magic. Marketplaces and multi-brand stores treat “handloom” like a search keyword, not a legal category. Verification? Often zero. Buyers are set up to fail. Even many […]
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