India’s fashion scene just entered its startup era. And this time, it isn’t just about runway looks — it’s about runway returns. Over Diwali, a new reality show quietly detonated across the Indian fashion and startup ecosystem — “Pitch To Get Rich”, powered by the Fashion Entrepreneur Fund (FEF) led by Sanjay Nigam. With a […]
Save Handloom Foundation — plain talk, no sugar-coating. The 2-minute answer (for busy humans) What’s happening? Clothes made of polyester, nylon, acrylic, spandex and other synthetics shed tiny plastic threads called microfibers—during washing and simply by wearing them. Those fibers travel through air, water, food, dust… and end up inside us. Where have they been
The fashion world is waking up to a truth it can no longer ignore — pre-loved clothing is no longer a side show, it’s the main event. Secondhand fashion globally has already crossed nearly two hundred billion dollars in value and is on track to touch three hundred and fifty billion in just a few
Pre-Loved Handloom: From Forgotten Wardrobes to Fashion’s Future Read More »
Gen Z is the most paradoxical generation the world has seen. On one hand, they’re the loudest voice in the climate movement. They shame brands on social media for greenwashing, cancel influencers for promoting sweatshop-based fashion, and support second-hand clothing like it’s the new couture. But at the same time, they’re also the driving
Is Slow Fashion Too Slow for Gen Z? Or Is Gen Z Too Fast for the Planet? Read More »
The Thrift Revolution: From Niche to Mainstream Once seen as a niche market catering to vintage lovers and budget-conscious buyers, the global thrift clothing industry has now become a thriving mainstream trend. In India, a country deeply rooted in reuse and sustainability traditions, the second-hand clothing market is experiencing unprecedented growth. With Gen Z and
Why Buying Thrifted Clothes is Gaining Popularity in India and Globally Read More »
