Fast fashion has become the world’s most democratic luxury. A ₹299 T-shirt. A ₹799 dress worn once for Instagram. A new trend every two weeks. Cheap. Fast. Disposable. But clothes, unlike selfies, don’t vanish after use. They travel. And increasingly, they end up in India. Not in closets. Not in charity. But in mountains of […]
India: The Final Destination of the World’s Fast Fashion Guilt Read More »
A 5,000-Year Legacy Now Standing at the Edge When you drape a saree, you are not just wearing six yards of fabric. You are continuing a tradition that began nearly 5,000 years ago — long before most civilizations learned to write. Yet today, this living heritage stands at a dangerous crossroads: preservation or extinction. The
The Untold Story of the Saree: From Ancient Heritage to a Fast Fashion Crisis Read More »
For decades, fashion worked on a beautifully dishonest model. Make it cheap. Sell it fast. Dump the damage somewhere else. This week, the European Union quietly shattered that illusion. By officially passing the Extended Producer Responsibility (EPR) law for textiles, the EU has done something rare in modern capitalism: it made the polluter financially accountable—not
The global fashion industry is not glamorous anymore. It is exhausted, polluted, and morally cornered. What once promised creativity has turned into a machine that produces cheap clothes, uses toxic materials, burns natural resources, exploits workers, pollutes rivers, and dumps mountains of garments into landfills — often after being worn just a few times. The
There is something brutally absurd about a handloom weaver — someone who turns patience into fabric — sitting idle because the most basic raw material is missing. Kerala’s handloom sector is not struggling due to lack of skill, lack of demand, or lack of tradition. It is struggling because the loom is staring at an
When the loom runs out of breath: the yarn crisis gripping Kerala weavers Read More »
Kannur. The land of tharikals and thiras. A place where the rhythmic clatter of looms once echoed like a heartbeat. A land whose fame travelled far — not just across districts, but over seven seas, right up to Buckingham Palace and the White House. Yes, the world once waited for fabrics woven in Kannur. Today,
Kannur Handlooms: The Loom That Wove Royalty… Now Fighting for Survival Read More »
🇮🇳🤝🇸🇦 For decades, “handloom” has been a sentimental word in India — a nostalgic whisper of spinning wheels, village looms, and family heirlooms wrapped in soft cotton and pride. But now, that very word has entered the vocabulary of international trade diplomacy. Recently, India and Saudi Arabia identified handlooms — alongside technical textiles, ready-made garments, and
Let’s be honest — India is running in circles. We’re sprinting toward becoming a global sportswear giant, but the track we’re running on is paved with imported plastic. Every headline sounds glorious: Decathlon plans to double its sourcing from India to US $3 billion by 2030. ASICS expects 35–37% year-on-year revenue growth in 2024–25. TechnoSport
The Hidden Sweat Behind Sportswear: How India’s Synthetic Rush Is Turning Against Itself Read More »
Forget glossy catalogues and showroom pitches. If you want to hear the shuttle sing and sit cross-legged with a weaver while he brews you chai, these are the living, breathing villages of India’s weaving tradition: Varanasi (UP): Brocades, jamawar, jamdani. Every galli has looms rattling — you don’t need a “tour operator,” you need your
Where You Can Still Sip Chai with Real Weavers Read More »
Bangladesh’s apparel exports to the United States did something surprising in 2025: they jumped 21.66% year-on-year in just the first seven months. In dollar terms, exports touched $4.98 billion, which is roughly ₹41,500 crore. That’s not a small bump—it’s a statement. And here’s the twist: this growth happened right after the U.S. slapped tariffs of
Bangladesh, Tariffs, and the Fast Fashion Shockwave Read More »
