Fast Fashion

The Blockchain Saree – How Tech Can Solve What Marketing Gimmicks Never Could

Leave a Comment / Blockchain, Custom Handloom, Fast Fashion, Handloom Sarees /

For decades, India’s handloom saree has been sold on “stories” — glossy marketing campaigns that promise authenticity, heritage, and ethics. Yet behind the billboards and hashtags lies a cruel irony: the very weavers who keep this tradition alive are underpaid, counterfeits flood the market, and customers are left unsure of what they are truly buying. […]

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Clothes as Medicine: Why Cotton & Linen Aren’t “Just Fabrics”

Leave a Comment / Dangers of Synthetic Fibers, Fast Fashion, Handloom & Tech /

We often treat food like fuel, sleep like software updates… and clothes like decoration. That’s backwards. What you put on your skin all day behaves more like a daily “micro-medicine”: it can calm itchy skin, steady body temperature, improve sleep—and by extension, your mood. Natural fibers, especially cotton and linen, are not just fabrics. They

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A Weaver Asks: “What is Carbon Credit?”

Leave a Comment / Climate Change, Current Affairs, Fast Fashion, Handloom & Tech /

In the climate-controlled boardrooms of fashion giants, executives chant their daily mantras: carbon credits, offsets, ESG compliance, net zero pledges. But in a weaver’s small loom house, with cracked walls and calloused fingers, the question is heartbreakingly simple: He asks, “Carbon credit hota kya hai? Aur iska faayda kisko milta hai?” The Real Carbon Warriors

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Next-Gen GST Reform: A Historic Reset, But Handloom Deserves More

Leave a Comment / Current Affairs, Fast Fashion, Handloom & Tech, Handloom Sarees, Handlooom Store /

Every Diwali, we look for light. This year, the Government of India has chosen to spark that light in our households, wallets, and farms with a historic GST reform. For once, the “Diwali Gift” is not rhetoric—it’s real relief. The Next-Gen GST Reform, effective September 22, 2025, slashes tax rates across sectors—healthcare, agriculture, education, automobiles,

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Why Even Weavers Can’t Identify Fake Handloom Anymore – And Who’s Selling You the Lie

Leave a Comment / Climate Change, Dangers of Synthetic Fibers, Fast Fashion /

There was a time when a skilled weaver could touch a saree, glance at the weave, and instantly say, “This is handloom.” That time is gone. Not because the weavers forgot their craft, but because marketplaces and greedy traders have turned counterfeiting into an art form — and they’re getting away with it. The Culprits:

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The Fake Handloom Economy: How Counterfeit Sarees Are Killing India’s Weavers

Leave a Comment / Climate Change, Dangers of Synthetic Fibers, Fast Fashion, GI Tag, Handloom Sarees /

What’s really happening (no sugar-coating) Powerloom + polyester = “handloom” (on the tag). Add a bit of zari, throw in a GI name, print a romantic backstory—and boom, margin magic. Marketplaces and multi-brand stores treat “handloom” like a search keyword, not a legal category. Verification? Often zero. Buyers are set up to fail. Even many

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Kashmir’s Crackdown on Fake Handicrafts Is a Wake-Up Call for the Entire Country

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Last fortnight, Jammu & Kashmir moved from making promises to taking action. Dealers were given just seven days to remove machine-made imports being passed off as Kashmiri handicrafts — or face blacklisting and deregistration. One retailer has already been blacklisted for putting a forged QR label on a machine-made carpet and selling it as an

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The Glittering Lie: Luxury Fashion’s Dirty Secret Beneath the Seams

Leave a Comment / Dangers of Synthetic Fibers, Fast Fashion /

Behind the Glamour, A Global Guilt When we think of luxury brands like Dior, Armani, Valentino, or Loro Piana, we imagine exclusivity, elegance, and ethical craftsmanship—hand-stitched sophistication wrapped in six-figure price tags. But recent investigations are tearing apart this polished façade. The very brands parading “Made in Italy” as a hallmark of quality are now

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Goodbye China, Hello Change: The Fashion Factory Crown Has a New Head

Leave a Comment / Climate Change, Export Business, Fast Fashion /

👑 Goodbye China — The World’s #1 Clothing Producer Loses Its Crown A silent revolution is unfolding in the world of fashion — and for the first time in modern history, China is no longer the world’s leading apparel exporter. According to the World Trade Organization’s 2024 Key Insights Report, China’s global share of apparel

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