Let’s rip the eco-friendly label right off—no politeness, no sugarcoating. Today, countless fashion brands loudly claim they are saving the planet by using recycled polyester. They parade sustainability certifications, flood social media with green buzzwords, and make consumers feel morally superior for buying plastic clothes. Applause all around. But here’s the truth nobody in the […]
The Silent Greenwashing Nobody Wants to Talk About There was a time when buying from a Khadi India store felt like taking a small oath of loyalty to India’s freedom movement — handspun, handwoven, pure, simple, honest. Today, walk into many KVIC-supported stores and flip the tags. Half the “handloom” and “khadi” products now whisper
When “Khadi” Starts Smelling Like Polyester in “Khadi India” Showrooms Read More »
For most Malayalis, Kuthampully sounds like a sacred name — the land of the legendary kasavu saree, the authentic mundu, the timeless craft passed down through generations. Families drive there during Onam with one mission: “Buy original handloom.” But here’s the blunt truth: Most people aren’t buying handloom. They’re buying lies wrapped in kasavu. Welcome
Kuthampully Handloom Village: The Reality Nobody Warns You About Read More »
There is something brutally absurd about a handloom weaver — someone who turns patience into fabric — sitting idle because the most basic raw material is missing. Kerala’s handloom sector is not struggling due to lack of skill, lack of demand, or lack of tradition. It is struggling because the loom is staring at an
When the loom runs out of breath: the yarn crisis gripping Kerala weavers Read More »
The global fashion industry is heading toward a massive reality check. Europe is rewriting the rulebook with something called the Product Environmental Footprint (PEF), and once this becomes the new standard, nobody—absolutely nobody—can hide behind fancy sustainability claims anymore. PEF is not just another certificate, not another “green leaf” badge stuck on a tag, and
Kerala did something genuinely good—something worth clapping for. The state decided that every government school student should receive free uniforms, and instead of outsourcing the work to some giant mill sitting in another state, they turned to Kerala’s own handloom cooperative societies. That part? Perfect. Sensible. Progressive. A win-win. Weavers finally got work. Cooperative societies
Kerala’s Free School Uniform Scheme: A Brilliant Idea… Executed with a Blindfold On Read More »
Kannur. The land of tharikals and thiras. A place where the rhythmic clatter of looms once echoed like a heartbeat. A land whose fame travelled far — not just across districts, but over seven seas, right up to Buckingham Palace and the White House. Yes, the world once waited for fabrics woven in Kannur. Today,
Kannur Handlooms: The Loom That Wove Royalty… Now Fighting for Survival Read More »
How Save Handloom Foundation Is Powering the Revolution Luxury is no longer confined to marble showrooms, gold-embossed brand logos, or glossy advertisements. In a world saturated with mass-produced glamour, consumers have begun searching for something real—something that carries soul, history, meaning, and identity. And right at this turning point, the world is rediscovering something India
Luxury Reimagined: How Indian Handloom Is Rising as the World’s Next Obsession Read More »
The Indian Luxury Brand Quietly Rewriting Global Fashion — And It Didn’t Come From Europe Introduction In a recent podcast with Prime Minister Narendra Modi, Nikhil Kamath, entrepreneur and co-founder of Zerodha, paired a tangaliya shirt with handspun denim trousers from 11.11 / eleven eleven, demonstrating his advocacy of artisan-crafted eco-friendly clothing. The embrace of
Fake Sellers, Plastic Sarees, Poisonous Dyes — And How GI Villages Are Being Destroyed. Click here and read to know what Kerala weavers have to tell to the Kerala Govt: Everyone loves the word handloom these days. But let’s stop pretending: Most people in India are not wearing handloom. They’re wearing glorified plastic labelled as
The Dark Truth Behind India’s “Handloom” Boom Read More »
