When Rob Greenfield decided to wear his own trash for 30 days, he wasn’t making a fashion statement—he was holding up a mirror to society. By the end of a single month, he was literally buried under 60 kilograms of garbage. That’s the weight of a grown adult strapped to his body. And here’s the […]
Wearing Your Trash: What 30 Days of Waste Tells Us About Ourselves Read More »
In the climate-controlled boardrooms of fashion giants, executives chant their daily mantras: carbon credits, offsets, ESG compliance, net zero pledges. But in a weaver’s small loom house, with cracked walls and calloused fingers, the question is heartbreakingly simple: He asks, “Carbon credit hota kya hai? Aur iska faayda kisko milta hai?” The Real Carbon Warriors
A Weaver Asks: “What is Carbon Credit?” Read More »
India celebrates 78 years of independence with satellites, startups, and skyscrapers. Yet, hidden behind the noise is a shameful truth: our handloom weavers and artisans — over 31 lakh of them — still live in poverty. The Numbers That Cannot Be Ignored According to the Fourth Handloom Census of India (2019–20), there are about 31.45
78 Years of Independence — Yet 31 Lakh Weavers Still in Poverty. Why? Read More »
In an age where mass production has stripped objects of their soul, exclusivity is finding new meaning. Luxury is no longer about simply owning what others cannot afford. It is about owning something no one else in the world has. And that is where handloom, the original language of exclusivity, comes alive again. At Save
The Future of Luxury Is Custom Handloom Read More »
In today’s world of fragile economies, environmental collapse, and fractured communities, nonprofits can no longer afford to just “exist.” They must lead. They must inspire. They must prepare for challenges that change faster than policies are written. For the Save Handloom Foundation (SHF), the path forward isn’t about survival—it’s about becoming the beacon of
How Save Handloom Foundation Can Lead a Sustainable, Resilient Future Read More »
At first glance, it looks like a familiar picture—an elephant, majestic and unbothered, searching for food. But wait a few seconds longer, and the scene collapses into horror. This is no lush forest. This is a waste dump in Eastern Sri Lanka, where over 20 elephants have died in the last eight years from swallowing
Toxic Tip: When Nature Pays the Price of Our Convenience Read More »
Walk into any shop, scroll any e-commerce site, or glance at a gym floor—polyester and its cousins nylon, spandex, and acrylic dominate. These fabrics are cheap, stretchable, and aggressively marketed as “modern.” But beneath the glossy advertisements, a chilling reality is unfolding: these clothes are plastic waste disguised as fashion, and they are infiltrating not
Polyester & Synthetic Fibers: The Silent Health Crisis Wrapped Around Us Read More »
For decades, when we thought of a “passport,” it meant travel. But soon, clothes themselves will need passports—not to cross borders, but to enter the European market. This isn’t science fiction. It’s the EU’s Digital Product Passport (DPP), and it’s about to shake up the textile world. Why Clothes Need a Passport The European Union
EU Digital Product Passport (DPP): The New Passport for Clothes Read More »
When most new fashion brands in India dream of their big launch, the natural instinct is to head straight for mainstream Amazon India. After all, it’s the largest e-commerce marketplace in the country, buzzing with millions of daily shoppers. But DesiFusions.com—our new venture blending tradition with modernity—chose a different path. We deliberately planted our first
Why DesiFusions.com Chose Amazon Karigar for Its First Step Read More »
When you zoom out and look at the global fashion map, one thing becomes painfully clear: the world is choking on polyester, fast fashion, and landfill fashion waste. And yet, in the middle of this chaos, India has been quietly weaving something the West is desperately searching for — breathable, sustainable, and soulful textiles. Why
The Future is Fusion: Why Global Fashion Needs India’s Textiles Read More »
