🧵Most people look at a brand and see just a logo, a tagline, or a product. We built two brands — but what we’re really building is a movement. A rebellion against fake sustainability, a rescue mission for real weavers, and a wake-up call for every consumer who’s unknowingly wearing poison disguised as fashion. Let’s […]
India’s fashion scene just entered its startup era. And this time, it isn’t just about runway looks — it’s about runway returns. Over Diwali, a new reality show quietly detonated across the Indian fashion and startup ecosystem — “Pitch To Get Rich”, powered by the Fashion Entrepreneur Fund (FEF) led by Sanjay Nigam. With a
Fast fashion has done something sinister — it has dressed us up to destroy ourselves. Every time you buy a shirt, saree, or pair of leggings made of polyester, nylon, acrylic, or spandex, you’re not just wearing “clothes.” You’re wrapping yourself in plastic — derived straight from crude oil. The very same stuff choking our
DesiFusions.com — The Revolution India Needed, Not the One Fashion Wanted Read More »
Let’s get real. Everyone and their grandmother wants to sell handloom sarees. Go to any craft fair, scroll through Instagram, or search “handloom saree” on any marketplace — and you’ll see an ocean of sellers. Most claim “pure handloom,” “authentic cotton,” or “heritage weave.” But the uncomfortable truth? More than 90% of what’s sold as
When you walk through a handloom cluster in India — say, the narrow streets of Chendamangalam in Kerala or the looms of Varanasi’s Madanpura — you can hear a rhythm. Not the rhythm of machines, but of stories: families that have woven the same patterns for generations, women who know by touch whether the warp
The Silent Tug of War: Can India Scale Its Handloom Legacy Without Losing Its Soul? Read More »
There’s a strange kind of peace that comes when you do something good without expecting applause. That’s not charity — that’s therapy. And that, in essence, is what Save Handloom Foundation stands for. We are not here to do charity. We are here to heal — ourselves, our weavers, and our planet. 🌾 Helping Others
Do Good. Love Selflessly. Live Lightly. — Because Nature Records Everything. Read More »
— A Thought-Provoking Wake-Up Call by Save Handloom Foundation Everywhere you look online today — from Amazon to Instagram — you’ll see words like “Handloom Bedsheet,” “Handblock Printed Saree,” and “Authentic Indian Craft.” But let’s pause and ask the one question that most people don’t dare to: 👉 Is it really handloom? Or is it
🪶 There’s something raw and untamed about a real Tussar silk saree — its uneven texture, its golden earthy tone, and that unmistakable natural sheen that no chemical dye or polyester blend can ever mimic. But before we dive into the fake storm flooding the market, let’s start at the roots. 🌳 The Origin: Silk Born
Tussar Silk – The Wild Beauty That’s Being Tamed (and Tricked) Read More »
